Articles from Veritonic

Veritonic, the industry’s comprehensive audio analytics and research platform, today announced an array of enhancements to its Creative Measurement solution. The enhancements are designed to simplify the setup process and strengthen team collaboration, offering users a robust, end-to-end experience in audio asset testing and optimization.

A new audio brand lift study by leading audio research and analytics platform Veritonic, in partnership with Audiomob, reveals insights that challenge outdated assumptions about mobile gamers and their advertising preferences. Unlike traditional surveys, this study surveyed individuals who had directly experienced Audiomob's in-game audio ads. Responses were collected from users who had heard or interacted with the actual ad format, ensuring that the feedback came from qualified, contextually relevant participants.

Veritonic, the industry’s leading audio research and analytics platform, announced today the launch of its Audience Insights solution, a breakthrough offering designed to provide precise, scalable, and cost-effective demographic data for podcast networks, advertisers, and publishers. By combining device graph technology with self-reported listener data, Veritonic’s solution ensures a comprehensive and validated understanding of podcast audiences—enabling industry stakeholders to make more informed content and advertising decisions.

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today enhanced capabilities to analyze and optimize the audio performance of video podcasts. As platforms like YouTube emerge as the dominant destination for podcast consumption, Veritonic’s innovative solutions help creators, brands, and advertisers unlock deeper insights into how their audio content resonates within the video podcast environment.

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today significant enhancements to its renowned Brand Lift solution. These updates are designed to streamline the setup of both pixel-based and prefix-URL studies, offering users increased control and flexibility. The new features include a templated questionnaire that simplifies the study setup process and facilitates the easy entry of audience profiling questions. This user-friendly design enables straightforward definition of parameters and an increase in self-serve management of brand lift studies.

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today that Hawk (an Azerion company), a leading European player in digital omnichannel advertising, has selected Veritonic’s Audio Attribution solution to enable users of their platform to track and measure the performance of their audio, podcast and CTV ads.

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today the addition of benchmarks within its Brand Lift measurement solution. The pioneering Benchmarks enable the advertisers and agencies utilizing Veritonic’s Brand Lift solution to gain a comprehensive view of their campaign performance, discerning the effectiveness of their efforts more accurately and facilitating informed decision-making in refining strategies based on the rich data provided.

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today that NPR’s sponsorship subsidiary National Public Media (NPM), has renewed their longstanding relationship with the company, expanding their use of Veritonic’s audio-first Creative Measurement solution for the fourth time to provide sponsors with insightful and comprehensive data that will further inform the selection and optimization of assets within their audio campaigns.

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today the enhancement of Cross-Podcast Listenership Measurement within its renowned platform. This pioneering offering empowers brands, platforms, and advertisers with unparalleled insights into their podcast audience measurement, revolutionizing the way they understand and engage with listeners across the digital soundscape.

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today that Audire, the digital audio advertising company launched by former global audio advertising veterans Carlos Cordoba and Gonzalo Borras, has selected its audio Attribution solution to enable the company to accurately track and measure audio and podcast ad performance across its omnichannel programming.

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today an integration with SaaS mobile marketing analytics and attribution platform, AppsFlyer. This integration empowers Veritonic's audio attribution solution with seamless access to real-time data on in-app conversion actions across mobile devices, encompassing installs, purchases, subscriptions, and more. By harnessing this integration, Veritonic propels its capacity to deliver unparalleled cross-channel audio campaign performance insights to its global clientele, thereby enhancing the holistic understanding of audio campaign efficacy and maximizing return.

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today its proprietary Longform Content Analysis solution, purpose-built to provide increasingly streamlined operations and efficiency in data correlation for both audio and video publishers around the world. The solution utilizes advanced AI algorithms to provide content creators and distributors including Film and TV Studios, Networks, Video Game Developers, Podcasters, and more with comprehensive performance analytics, automating and therefore eliminating the need for manual processes including transcriptions, ratings matching, and more.

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today an integration with leading measurement and analytics company Adjust. Through this integration, Veritonic’s premier audio attribution solution will receive automated data about in-app conversion actions on mobile devices including installs, purchases, subscriptions, and more. This integration allows Veritonic to elevate the holistic, cross-channel audio campaign performance data they provide to clients around the world.

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today that Wondery has renewed its agreement with the company. The continued collaboration will allow Wondery to provide their advertising partners with comprehensive Brand Lift insights that can be used to optimize their audio campaigns, resulting in an increase in both reach and ROI.

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today the Veritonic Audio Attention Report, a new gold-standard tool enabling advertisers to create more effective audio advertising. The report was created in partnership with Realeyes, the leading computer vision and attention AI company.

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today a new tier of their Brand Lift solution, Brand Lift Pulse. The self-serve solution is the first of its kind, removing long-standing barriers to brand health and campaign performance data.

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today that Audacy has renewed its partnership with the company. The continued partnership will allow Audacy to provide their clients and advertising partners with insightful and comprehensive data that can be used to optimize their audio campaigns, resulting in an increase in both reach and ROI.

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today an extension of its groundbreaking Long-Form Content Analysis solution to video. Similar to publishers of long-form audio content including podcasts and audiobooks, this cutting-edge solution now empowers publishers of video content including news, live TV, video games, films, YouTube programming, and more to unlock the full potential of their content.

Veritonic, the industry’s comprehensive audio analytics and research platform, has unveiled a series of groundbreaking innovations for their audio attribution solution, introducing unparalleled flexibility and granularity for advertisers and brands. With an intensified focus on investing in cutting-edge big data technology, combined with its conversion event logs and intuitive, robust user interface, Veritonic is addressing the escalating demands of the industry and reshaping the audio attribution landscape.

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today that clients can measure the performance of embedded or ‘baked-in’ audio ads via pixel-based brand lift measurement upon listener exposure to the ad. Unlike other audio measurement providers, Veritonic’s industry-leading brand lift solution does not rely on forced exposure approaches for the measurement of embedded ads, providing clients with transparent, and unparalleled insight into the true impact of baked-in ads.

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today that NPR has renewed their relationship with the company, expanding their use of Veritonic’s audio-first Brand Lift solution to measure the impact of their client and sponsor audio campaigns. The continued partnership will allow NPR to provide clients across verticals including Financial, Adult Beverages, B2B, Technology, and more with insightful and comprehensive brand lift measurement for NPR’s audio campaigns.

Veritonic, the industry’s comprehensive audio analytics and research platform, unveiled today a strategic partnership with Jon Gibs, whereby he will serve as strategic advisor. Jon is a respected authority on advertising measurement and former Global Director and Principal Data Scientist at Spotify. In the role of advisor, Gibs will provide strategic guidance around the best-in-class platform’s capabilities, advancements, and integrations as it relates to audio research, creative testing, and attribution measurement. This strategic alliance will bolster Veritonic's position as the go-to platform for unrivaled audio analytics and innovative research solutions, while continuing to provide their clients and partners with unparalleled data and ROI.

Veritonic, the industry’s comprehensive audio analytics and research platform, partnered with Acast, the world’s largest independent podcast company, to bring new data to market around the commonalities - and divergence - of audio creative on podcast ads served programmatically. In addition to identifying these global overlaps and points of difference, the goal of the research was also to help media buyers identify strong tactics and best practices in programmatic podcast advertising across three key media markets: the US, Australia and New Zealand, and EMEA.

Veritonic, the industry’s leading platform for comprehensive audio analytics and research, today announced its ability to deliver brands an unrivaled level of holistic data and analytics meticulously designed to aid in the creation and optimization of branded podcast initiatives.

Veritonic, the industry’s comprehensive audio analytics and research platform, unveiled a groundbreaking enhancement today within its audio attribution solution. Now, agencies and brands can precisely measure the impact of traffic originating from YouTube, as well as podcast and streaming audio channels. This expansion solidifies Veritonic's position as the most comprehensive platform for audio analytics, offering unparalleled insights into the effectiveness of marketing campaigns across various digital audio platforms.

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today that it has successfully completed the Security Organization Control (SOC) 2 Type II auditing procedure. The audit, conducted by Prescient Assurance, a leader in security and compliance attestation for B2B SAAS companies worldwide, validates that Veritonic has effective, enterprise-level security for customers’ data in the Veritonic platform.

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today that they have been approved as an audio attribution partner by Spreaker, a multi-faceted podcast platform and global leader in podcast ad technology. As a result, the 50,000+ creators and brands that use the Spreaker platform to distribute their podcast content can elect to utilize Veritonic’s full-funnel attribution capabilities to optimize and further increase the ROI of their audio campaigns.

Veritonic, the industry's comprehensive audio research and analytics platform, announced today a new case study uncovering how sports-themed hair cutting franchise Sport Clips Haircuts promoted the feel and sound of the MVP Haircut Experience through the innovative use of ASMR audio ads.

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today that Sperry has selected the Veritonic platform to make data-backed decisions around the audio assets that they incorporate into their multi-channel marketing mix.

Nearly 300 audio and podcast advertising influencers – including major brands, agencies and publishers – met on February 15 in New York City for Veritonic’s second annual Audio Intelligence Summit, to dive deep into key advancements and technologies in audio advertising. Veritonic, the industry’s leading provider of competitive, testing, and performance technology for audio, assembled the brightest minds in the industry to share best practices, creative and analytics utilizations, and innovative measurement and optimization strategies that drove the most successful audio and podcast advertising campaigns throughout the past year.

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today a number of new hires that bolster their commitment to providing best-in-class data and technology to brands, agencies, and platforms around the world that are leveraging audio as part of their marketing strategy.

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today that it has completed the Security Organization Control (SOC) 2 Type I auditing procedure for Service Organizations, also known as SSAE 18.

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today that they have been approved as an attribution partner by Acast, the world’s largest independent podcast company. As a result, the more than 2,400 advertisers and 88,000 podcasters that use the Acast platform to distribute their podcast content can elect to utilize Veritonic’s robust attribution capabilities to optimize and further increase the ROI of their audio campaigns.

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today the second annual Audio Intelligence Summit. The summit will once again gather industry-leading brands, agencies, and publishers to dive deep into the data and analytics that are driving today’s successful audio and podcasting strategies. The summit will take place at Second Floor in New York City on February 15, 2023.

Veritonic, the industry’s comprehensive audio research and analytics platform, today announced that the company has been awarded the 2022 Public Relations and Marketing Excellence Awards by Business Intelligence Group. Veritonic was selected for the External Campaign of the Year for its “More Than a Crunch” Sonic Identity campaign with Tostitos.

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today that they have been approved as an attribution partner by Audioboom, the leading independent global podcast publisher. As a result, the 8,000+ creators and brands that use the Audioboom platform to distribute their podcast content can elect to utilize Veritonic’s robust attribution capabilities to optimize and further increase the ROI of their audio campaigns.

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today that AudioPlus is utilizing its audio Attribution and Brand Lift solutions to help its clients track, measure, and ultimately optimize podcast ad performance.

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today that NPR has selected the company’s audio-first attribution and brand lift solutions to provide best-in-class campaign performance data to their corporate sponsors. The data from Veritonic’s audio-first measurement solutions will provide NPR sponsors with full-funnel, independent and holistic campaign measurement that will allow them to optimize and further increase the ROI of their audio campaigns.

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today that Ranieri & Co., the ANZ podcast company launched by former TRIBE executives Rob Ranieri and Nick Randall, has selected its audio Attribution solution to enable the company and its clients to accurately track and measure podcast ad performance.

Veritonic, the industry's comprehensive audio analytics and research platform, announced today it closed a $7.5 million Series A funding round led by Lavrock Ventures, with additional investment from Progress Ventures, Greycroft, Lerer Hippeau and Newark Venture Partners. Lavrock Ventures’ Daniel Hanks will join the board of directors. This investment comes at a time when audio advertising spending reaches record levels, according to eMarketer.

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today the launch of its audio Attribution solution, helping brands track and measure audio ad performance across any app, hosting platform or listening device. A key component of Veritonic’s audio research and analytics platform, Attribution helps advertisers better understand the impact of their audio creative and gain actionable insights that further the ROI on their advertising dollars.

Veritonic is the industry’s leading audio research and analytics platform. It provides competitive, creative testing, and campaign performance data that ensures the efficacy and resonance of audio assets including audio logos, audio ads, podcast ads, functional sounds, music, podcast clips, voiceovers, and more.

Veritonic, the industry’s leading audio research and analytics platform, announced today that they have joined the Interactive Advertising Bureau’s Audio Board. Launched earlier this year, IAB’s Audio Board is comprised of thought-leaders from vendors, publishers, buyers, and brands that collaborate to provide insights and education around how to build brands with digital audio. Veritonic’s CRO, Korri Kolesa, will represent the company on the board.