Articles from Maxwell House

Today, Maxwell House rebrands to “Maxwell Apartment” to meet the needs of today’s consumer and remind fans the brand is synonymous with great tasting, affordable coffee. In a time where value matters now more than ever, Americans seek value in areas of their everyday, including where they live with nearly a third opting to rent versus purchase a home.1 As a real coffee for real people, with its “Good To the Last Drop” legacy, the name change celebrates the same principle that guided Maxwell House for more than a century – smart choices add up and choosing Maxwell House means enjoying a quality cup of coffee without the cafe price tag. To celebrate, the brand is offering consumers even more value with a 12-month “lease” of Maxwell Apartment, designed to stock up coffee lovers nationwide.

For over 130 years, Maxwell House coffee has been an approachable, consistently balanced household staple that is “good to the last drop”. As one of last year’s fastest growing mainstream coffee brands, Maxwell House is introducing its first innovation in nearly a decade: new Iced Latte with Foam. The unique cold-stirred foam technology provides a thick, creamy, and flavorful coffee all without the use of a café’s specialized equipment. All you need is a glass, cold water and a spoon.