Articles from Madison+Main

According to some estimates, more than half of the people who watch the Super Bowl are tuning in just to see the commercials. Some of those ads hit the mark and are talked about for days or weeks. Others just fall flat. Dave Saunders, Founder and Chief Idea Officer of Madison+Main, is continuing his long-standing tradition of picking the three best – and worst – commercials following the big game. He’s also continuing his tradition of not pulling any punches when talking about the worst of the worst.