Leading NYC Video Production Company Transforms Smartphone Viewing Experience with Cinematic Vertical Productions
-- Click Play Films, an award-winning video production company in NYC, today announced its strategic expansion into vertical feature films, positioning itself at the forefront of the rapidly evolving mobile cinema landscape. This innovative move marks a significant departure from the typically lower production quality vertical content currently dominating the market, as the company applies its cinematic expertise to this emerging format.
Redefining Vertical Video Beyond Social Media
While vertical video has become ubiquitous on social platforms, its application in feature-length films represents a paradigm shift in content consumption. The rise of vertical video formats on social platforms has changed the landscape of content creation and consumption on handheld devices in recent years. Click Play Films is now translating this evolutionary trend into full-length cinematic experiences designed specifically for smartphone viewing.
"We've witnessed the extraordinary surge in vertical video consumption across social platforms but identified a significant gap in premium, feature-length content in this format," said Jacob Tanur, Executive Producer at Click Play Films. "Unlike the often hastily produced vertical content currently available, we're bringing our cinematic expertise to create vertical feature films with the production value audiences expect from traditional horizontal cinema."
Market Analysis and Growth Potential
Industry research suggests the vertical short drama market will be worth more than $13.8 billion by 2027, up from $5.2 billion in 2023. While China has led much of this growth, Click Play Films aims to establish North American leadership in premium vertical film production.
The psychological factors driving vertical video popularity are compelling - these formats are tailored to the natural use of smartphones, requiring no screen rotation and providing a full-screen immersive experience that captures the viewer's complete attention.
Technical Innovation in Vertical Filmmaking
Creating high-quality vertical feature films requires significant adaptation of traditional filmmaking techniques. Click Play Films has developed proprietary methodologies to address the unique challenges of framing, composition, and narrative structure in the vertical format.
"Vertical filmmaking isn't simply about rotating the camera. It requires fundamental rethinking of every aspect of production, from scriptwriting to post-production," explained Tanur. "We've invested in specialized equipment and talent development to ensure our vertical features maintain the cinematic quality our clients expect from our horizontal productions."
Applications Beyond Entertainment
Beyond entertainment, Click Play Films sees significant applications for vertical feature-length content in corporate and brand storytelling, educational programming, and specialized marketing campaigns.
"Brands increasingly understand the value of immersive vertical content for mobile audiences but have struggled to find production partners capable of delivering cinematic quality in this format," noted Tanur. "As experts in brand video production NYC, we specialize in crafting videos that drive engagement and brand loyalty."
Industry Recognition and Future Plans
Click Play Films' vertical film initiative builds upon the company's established reputation in video production. With over a decade of experience producing promos for major streaming platforms, including Netflix shows like House of Cards and Stranger Things, as well as corporate documentaries for companies like LinkedIn and UPS, the company brings substantial industry expertise to this emerging format.
The company plans to release its first vertical feature film in Q3 2025, with several client projects already in development. Click Play Films will also host workshops and masterclasses on vertical filmmaking techniques for industry professionals interested in exploring the format.
About the company: About Click Play Films Click Play Films is a video production company and animation studio with an emphasis on creating powerful videos to inspire audiences. From corporate training videos and product video production to 3D animation services, the company's mission is to build lasting impressions. Whether serving startups or Fortune 500 companies, Click Play Films custom tailors production services to fit any budget or need. From broadcast to digital, the real medium is the message. Founded in 2012, Click Play Films maintains offices in New York, Boston, Chicago, Fort Lauderdale, Houston, and Los Angeles. The company specializes in video production, animation, and advertising.
Contact Info:
Name: Jacob Tanur
Email: Send Email
Organization: Click Play Films
Address: 54 W 40th St, New York, NY 10018, United States
Phone: +16464175330
Website: http://www.clickplayfilms.com
Release ID: 89158810
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